Event Calendar

Branding Basics: Lunch & Learn Presented by SCORE of Lancaster-Lebanon

Marketing is essential for any small business that wants to grow and succeed. Yet entrepreneurs often jump in without the foundations of critical marketing fundamentals like branding in place. July’s Lunch & Learn will help you understand the basics of branding and why it matters for your small business. Learn how to take simple steps now—without a big budget and specialized skills—to build a better, stronger brand for the future.                

• What a brand is—and isn’t  
• Why branding is so important to your business  
• Defining your brand strategy  
• Cost-effective ways to increase your brand awareness                

Jennifer is a strategist, marketer, and creative leader with over 20 years of experience developing brand, content, digital and traditional marketing strategies for Fortune 500 companies, consumer, and business-to-business brands. She has held leadership positions in agency and corporate environments, helping companies in industries ranging from tourism and technology to heavy equipment and engineering.